Dr. Gideon Bickel is One of the pioneers in the development of industrial agriculture in Israel, and the first to receive an export license from the State of Israel and for many years, owner of the Flower Exchange – Flora – Belgium.

In 1990, Gideon Bickel headed the Agricultural Strategy Committee, which was appointed by the Government of Israel, Because of his understanding of the importance of the issue of the development of agriculture innovative for humanity in all parts of the world and therefore Bikel’s vision is innovation and agro-agriculture will continue to be one of the essential elements of business development because they are productive, safe and necessary for humanity.

MODERN MARKET DRIVION STRAREGY – MARKET TO CULTIVATION

Instead of investing again and again in the same way that is more unacceptable and old, invest one-time more investment money for years that returns itself. To products that the market needs and the quality that the local and the international market demands.

In the use that we know to do right, the eternal sun and more, will compete fairly with the international market because the crop will increase in comparison to other countries will increase and the most important advantage is that you can supply products in the international market most of the year when most of the world does not have sun energy. Therefore, our vision is to turn the investors to be an international leading supplier of agricultural produce, on the condition that it is done at the highest technological level that is compatible with. Our technology is in fact – the location- neutral.  The way the product is developed is in such optimal conditions that the final product looks the best in appearance and quality as if it grew in a country that has the most reputation in that product.